Knowledge management, embedded — for teams without a librarian
BUILT BY A FOUNDER WHO ANSWERS YOUR EMAILS

Your SOPs are in email. Your policies are on Slack. Your KB cleans itself.

Drop a forwarded email, a draft doc, a screenshot, or even a URL. AI shapes it into a polished SOP, policy, runbook, FAQ — eleven templates, all industry-standard. You review. You publish. Your knowledge base flags its own stale content, surfaces what readers can't find, and cleans itself over time.

Semantic search · 11 structured templates · Attestation campaigns · AI gap detection · PDF / Word / Markdown export · Built for SMBs (1–100 employees) the big vendors won't call back.

NEW · ZERO-SETUP ONBOARDING

Set up in 60 seconds. First article published in 6 minutes.

Drop your company URL on signup. Our AI learns your industry, your existing taxonomy, your published FAQs, and your brand voice — automatically. By the time you sign in, the Capture Wizard's templates are already tuned to how your team actually writes. Then the Coach walks you through publishing your first knowledge article — paste a Slack thread, an email thread, or raw meeting notes; the AI structures it into a polished article in your voice; you publish. No editorial template. No content-review committee. No "build out the taxonomy first" sprint. No help docs. No tutorials. No content backlog.

$80K
Knowledge Manager hire, avoided
11
Industry-standard templates built in
< 1 min
From email to published article
$249
Starting price / month

"How do we do X?" — answered the same way for the eighth time.

"Sarah, what was that vendor onboarding process again? — I know you sent it last March. Or was that Mike?"

Every SMB has the same problem. The how-it-works knowledge lives in inboxes. The policies are buried in Slack threads. The SOPs are in someone's head. Nobody has time to write it all down — and nobody owns the job of doing so.

Hiring a Knowledge Manager costs $60–110K a year. Hiring a consultant runs $30–60K. Both are too expensive for an org that just wants their team to stop asking the same question twelve times.

Notion and Confluence give you a blank canvas. Slab gives you a folder tree. None of them solve the actual problem: getting the knowledge OUT of email and INTO a structured doc someone will actually find later.

That's what we built.

Capture. Curate. Surface. Three pillars. No blank canvas.

Notion is a primitives toolkit. KnowledgeByDesign has opinions. Industry-standard structure baked in, AI doing the heavy lift, your team getting a real KM platform instead of a wiki.

✦ The Killer Feature

The Capture Wizard — drop raw content, get a polished article

Paste an email. Drag a Word doc, a PDF, a screenshot. Or just paste a URL and the wizard scans up to 10 pages of your own site. AI detects the right template, drafts the article in industry-standard structure, you review and publish in under a minute. SCORM hand-off to Learning means your published KM feeds training automatically.

SOPJob AidChecklistFAQHow-ToPolicyRunbookOnboardingDecision LogAnnouncementEmail Template
Capture

AI Capture Wizard

Drop emails, files, screenshots, or URLs. 11 structured templates (SOP, Policy, Runbook, etc.). AI does the heavy lift. You review + publish in under a minute.

Surface

Semantic Search

pgvector + OpenAI embeddings. "How do I reset my password" finds the article titled "Password recovery procedure" even without exact keyword overlap.

Curate

Attestation Campaigns

Assign articles to roles/departments with due dates. Track who confirmed reading. Compliance-grade with zero compliance-grade bureaucracy.

Curate

AI Gap Detection

Admin-triggered scan of your zero-result search queries. When the same question shows up 3+ times, the agent proposes a new article to fill the gap. Approve or dismiss.

Curate

Article Quality Queue

AI watches what readers DO — time on article, bounce, re-search rate, explicit feedback. Surfaces low-confidence articles for SME review automatically.

Surface

Glossary

Define a term once in the Capture Wizard and it's available in your KM glossary for future articles. Consistent terminology across your knowledge base.

Pro

Professional Layout

Cover banner with type badge, metadata strip with freshness colors, callouts, tables, RACI matrices for SOPs, severity tiers for runbooks. Looks like a real document.

Pro

Export Anywhere

PDF (real text-selectable, not screenshots), Word-friendly HTML, Markdown for GitHub wikis, plain text, JSON for backup. One click. No format negotiation with IT.

Cross-Product

BYOK AI Keys

Bring your own Anthropic + OpenAI keys. No markup, no lock-in. Connect once — same keys work in every ByDesign product you license. We never see them in plaintext.

From scattered → structured in under a minute.

Every step has AI assist. Nothing requires you to know "good knowledge management" beforehand. The methodology is in the software.

1

Intake

Paste the email body. Or drop a .txt / .docx / .pdf / .eml. Or upload a screenshot of a process. Or paste a URL and watch the wizard crawl your site.

2

Detect

AI reads the content, picks the best-fit template (SOP for procedures, Policy for rules, Runbook for incidents, FAQ for common questions…), shows you its reasoning. You can override.

3

Format

AI generates the article in industry-standard structure — roles, procedure steps, callouts, glossary terms, references. You review and edit any section inline.

4

Publish

Pick a category, add tags, choose a review cycle (every 90 days / 6 months / 12 months / on demand). Save draft or publish live. Article searchable instantly.

Real people doing KM as a side-of-desk responsibility.

Small businesses (1–100 employees) don't have a Knowledge Manager. They have an operations lead, an HR generalist, or a capable line manager — and they need a tool that does the methodology FOR them.

Operations Lead

You run the engine room.

Vendor onboarding, customer renewals, inventory restocking, invoicing reconciliation. Every process lives in your head + a shared inbox. New hires ask you the same question every Tuesday.

"I've explained the AP workflow nine times this quarter. Each time it takes 20 minutes."
HR Generalist

You're the policy desk.

PTO, conduct, expense reimbursement, hybrid schedule, onboarding for the new sales rep. Every policy lives in an email chain. When someone disputes it, you can't find the original.

"I keep promising to formalize our policies. It's been on the to-do list for fourteen months."
Line Manager

Your team asks you everything.

How do I file an expense? What's our return policy? Who do I escalate to? You're the human Slack-search for your direct reports — and you wish you weren't.

"My team's questions could be a wiki. I just don't have time to write one."
Independent Consultant

You ship docs for clients.

SOPs, training materials, onboarding playbooks. You charge for deliverables. Anything that compresses your drafting time is direct margin to your bottom line.

"I bill 4–8 hours to draft an SOP. With the wizard, it's 20 minutes. The math is obvious."
Customer Support Lead

Your reps need a brain.

Same customer questions come in daily. Your reps either ask in #help-team or wing it. Consistency matters. Speed matters. A canned response library that feeds itself matters.

"I want my reps surfacing the same answer to the same question every time. We aren't there."
Compliance Owner

You need attestations.

The new code of conduct. The updated PTO policy. The data-handling refresher. You need each employee to read it and acknowledge — and you need an audit trail.

"I've been told 'you have to send it as a PDF and hope they sign' too many times. There has to be a real flow."

Documenting one process pays for the subscription.

Move the slider for the number of articles your team actually needs documented this year. Watch what would normally take 4–8 hours per doc collapse to ~20 minutes with the wizard, and what your team would have spent (at $80/hr loaded cost) versus what KBD costs.

Without KBD
$12,000
~150 hours @ $80/hr
With KBD
$3,576
Tier 1 annual + ~8 hours of review
You save
$8,424
70% reduction
Assumes 4–8 hours to draft a typical SOP / policy / how-to from scratch, vs. ~20 min with the wizard (drop content → AI drafts → you review). Even a small team breaks even on a single multi-step procedure.

You'll know the guy who answers your tickets.

Thomas Christian, founder
Thomas Christian
Founder · L&D / Operations / Knowledge

Twenty-five years building training, support, and operations functions for SaaS start-ups. Master's in Adult Education. Built KnowledgeByDesign because every SMB I've worked with has the same problem: the knowledge is in someone's inbox. I'm done watching small teams hire a $90K Knowledge Manager they can't justify, or buy a $1,500/mo enterprise tool with a 100-page setup guide.

KnowledgeByDesign is a boutique lifestyle business — no investors, no IPO plan, no salesforce. You'll know my name. When you escalate a support ticket, I personally read it within 24 hours. The first 50 customers lock Early-Adopter pricing, and the next 250 lock Founding-Member pricing, all Lifetime Charter — your rate locks for the life of your account, no annual hikes, no contract negotiations, no upsells.

And onboarding isn't a help doc and a prayer. The AI tunes the product to your business before you sign in — but because you're an early customer, you also get a free one-on-one onboarding session with me to import your first SOPs and get your knowledge base live. You probably won't need it. You'll have it anyway.

25y
In L&D / Ops / KM
MA
Adult Education
11
Templates built in
24h
Founder response SLA

Flat monthly. Lifetime Charter for the founding cohort.

FOUNDING PARTNER PROGRAM · 5 SEATS
Help shape it — free for a year.
I'm hand-picking five founding partners: KnowledgeByDesign free for a year, a direct line to me, and a seat shaping the roadmap — in exchange for honest feedback as you use it (and a testimonial if it earns one). Hand-picked, not first-come, and separate from the early-adopter pricing below.

Apply to be a founding partner
EARLY-ADOPTER PRICE LOCK
Lock $249/mo for life.
One price. Everything KnowledgeByDesign does, for your whole team — no tiers, no feature gates, no per-employee fees. Lock in as an early adopter and your rate never rises, even as the price climbs for everyone who comes after you.

Early Adopter

$249/mo
  • ✓ Full Capture Wizard (11 templates)
  • ✓ Semantic search
  • ✓ Attestation campaigns
  • ✓ Gap detection + Stale flagging
  • ✓ Article Quality queue
  • ✓ Advanced reporting + workflow rules
  • ✓ All export formats
  • ✓ BYOK AI — your keys, no markup
  • ✓ Your whole team — no per-seat fees

14 days free + 3 downloadable articles you keep forever — whether you subscribe or not.

Knowledge feeds every other ByDesign product.

KnowledgeByDesign is one product in the TranscendByDesign suite. Articles you publish here can feed training in LearningByDesign, canned responses in CS, and onboarding flows in HR when you configure cross-app workflows in Settings. Shared BYOK keys across every ByDesign product you license.

Learning
LIVE

AI-drafted training programs. SOP → course in two clicks.

Knowledge
YOU ARE HERE

Capture, structure, surface, attest.

CS
LIVE

Customer service that pulls answers from your KB.

HR
LIVE

Onboarding, PTO, performance — backed by KM policies.

Start free. Keep three articles. No card.

14 days free. Generate three full-quality articles through the Capture Wizard. Export them as PDF, Word, or Markdown. You keep them forever, regardless of whether you subscribe. We'd rather you try it and decide than gate it behind a payment form.

Note on enterprise: We deliberately don't sell to 200+ employee orgs. The boutique relationship only works at small scale. We'd rather serve a few hundred customers excellently than chase scale. Past our cap, you'll be better served by Confluence, Bloomfire, or Glean. We also deliberately don't serve regulated industries (HIPAA, FINRA, FERPA) — those compliance regimes need specialists.